The establishment of the United States Football League in the early 1980 was the biggest challenge to the NFL in the post-merger period. United States Football League, a financially stable competitor with a famous player and a nationwide broadcast contract, failed to make money and collapsed three years later. In recent years, the NFL Madden Mobile Coins
has expanded to new markets and business ventures.
In 1986, the alliance began a series of pre-season exhibitions, known as the United States Cup, at international locations outside the United States. In 1991, the alliance established the American Rugby World Alliance, the current European American rugby Union. The NFL routinely competed in Mexico City in 2005 to continue such competitions in other countries. In 2003, the NFL set up its own cable TV channel--NFL television Network (NFL Network).>>